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Luxury Lodges of Australia Looks to the Future
| This summer has been undeniably tough. Australia, and countries around the globe have faced unprecedented challenges. As a member-based organisation, Luxury Lodges of Australia has taken stock of what this means for each lodge. Around the world, news reported that globally acclaimed and loved Southern Ocean Lodge was destroyed in the fire storm, with Baillie Lodges founders James and Hayley Baillie immediately pledging its rebuild. Their leadership inspired many, and set the tone for enormous solidarity, vision, empathy and inspiration. While the vast majority of Australia was not impacted by fire and our lodges and their communities have continued to operate throughout the summer, in the areas that were directly affected, there is already visible evidence of regeneration. Emirates One&Only Wolgan Valley in the Greater Blue Mountains escaped direct impact, however the fires closed access and damaged the surrounding bush. After an almost two month closure the lodge reopened on February 2, 2020. Even better, the lodge reopened with an even clearer focus on options for guests to proactively engage with ongoing conservation and sustainability work at the resort, including habitat and landscape regeneration, wildlife recovery. The lodges have always been much more than just a (great) place to stay. Delivery of connection to place is key to the purpose of each lodge. Between them the lodges deliver over 250 individual experiences and activities, all created to give guests a genuine connection to place, with the luxury of privileged access. And they are constantly innovating, to meet the curiosity, adventure-seeking spirit, and desire for real engagement by their guests. There is a heightened awareness of both the fragility and resilience of the land and our people. And in the wake of widespread and much needed rains, the natural and supported regeneration of our land continues and will add opportunity for an even deeper connection for guests with our uniquely Australian places, experiences, and people. Each of the LLoA properties is rooted in their local community, and each plays a vital role in the regional economy. Essential to a stay at the lodges is a genuine experience of the place and its characters. Collectively the 19 lodges partner with well over 1600 tourism-related businesses which supply products and services that are clearly visible to guests, including expert guides, artists and craftspeople, gin distillers, winemakers, organic and specialist food producers. These people of our places are our storytellers. They are the secret sauce for guest experiences, and essential to the rich fabric of our luxury lodge travel experiences. In addition, a whole range of local businesses and services unseen by guests are dependent on the lodges; tradesmen, mechanics, builders and behind-the-scenes suppliers. To mobilise, plan and book travel to and around Australia now, is to support these extensive networks of small and medium businesses. With a view firmly and positively to the future of high end experiential Australian tourism, Luxury Lodges of Australia provides media, the travel trade and consumers around the world a trusted, central point of reference for accurate and up to date information and news that resonates with the travel preferences of our high end experience seeking guests. Central to this are the stories of the people and places across the diverse and remarkable regional destinations the 19 luxury lodges call home. Luxury Lodges of Australia has profiled storytellers across the diverse regions the lodges are located in who can tell the genuine, entertaining and lively stories from each destination. Contact us for more details or advice on specific insights and storytellers. New news and regeneration stories will continue to evolve. Southern Ocean Lodge’s sister properties Longitude 131 ° at Uluru Kata Tjuta, Silky Oaks Lodge in the Daintree Rainforest and Capella Lodge on Lord Howe Island, along with fifteen other lodges in destinations across Australia’s most spectacular regions are welcoming guests daily to share their unique experiences, food and wine and connections to community and culture.
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Editors’ Notes: Luxury Lodges of Australia (LLoA) is a collection of 19 independently owned and operated luxury lodges in unique Australian destinations. Each member property offers guests a luxury base from which to explore, a unique and personal experience of the destination, with the chance to connect with the landscapes, wildlife, people and local communities and culture. A stay at a Luxury Lodge of Australia is a chance to step away from the busyness of the everyday and connect with the people, the place and like-minded travellers. A sustainable approach to the environment, the community and culture is key to each lodge’s operations and to a genuine, often life-changing guest experience. Media enquiries: Penny Rafferty penny@luxurylodgesofaustralia.com.au Sarah Shields media@luxurylodgesofaustralia.com.au |
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