As we come to the end of our 15th year of operation at Luxury Lodges of Australia, it has been incredible to reflect on how the world of luxury experiential travel has changed over the years. The world we live in has, in so many ways, polarised and diversified; not least in the pursuit of travel experiences, and how we perceive luxury.
Over the last 15 years, Luxury Lodges of Australia has worked to help travellers navigate the Australian luxury travel landscape.
Luxury Lodges of Australia launched in June 2010. A collaboration of erstwhile competitors with a common purpose – to shift perceptions of Australia for high end, experience-seeking travellers from around the world by showcasing the new era of Australian experiential luxury.
We have endeavoured to define and embody the evolution of distinctively Australian experiential luxury. We have leant into the continuous innovation and investment by the owners of our lodges. We have helped connect guests with what makes Australia distinctive.
We have shaped understanding that a key characteristic of our Australian style of luxury is about access, not excess. Rare and privileged access to extraordinary locations, people, and experiences.
In recent years, we’ve noticed that our guests are, now more than ever, seeking destinations and experiences that align with their values, their sense of self, and their desire for renewal and wellbeing when travelling.
We have also seen the rise and rise of interest in knowledge, skill, craftsmanship as our guests seek this as a form of luxury competency, surpassing the desire for experiences that are only about consumption. A reminder that our people, our partners, and the stories they bring to the lodge experience are the key to really getting under the skin of our diverse and genuinely Australian destinations.
