‘Premium Redefined’

Jun 11, 2024

Katrina Holden for Karryon Luxury uncovers the essence of luxury travel through Tourism Australia’s Signature Experiences of Australia program. This includes Luxury Lodges of Australia, Cultural Attractions of Australia, Discover Aboriginal Experiences, and Ultimate Winery Experiences of Australia, highlighting their collaborative focus on delivering exceptional travel experiences.

“We’ve spent a lot of time thinking about what luxury means from an Australian point of view and we know what it’s not – it’s not butlers at the door. It’s not gold taps in your bathroom or marble bathrooms (although we probably have all of that as well). It’s about this sense of place and this rarity of access to a really beautiful, pure and unique environment, that’s done in a really Australian way.”

To read the full article, click here.


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