MEDIA RELEASE

Luxury Lodges of Australia launches new Trade and Media Portal  

Luxury Lodges of Australia has launched its new trade and media portal, a comprehensive online resource providing easy access to high quality marketing assets, media resources, planning and training materials to an extensive suite of backgrounders relating to experiences and sustainability in travel, to the tiniest details of accommodation configurations and child policies required by travel planners.

The online portal is a consolidation of the tools, resources and reference tools the team at Luxury Lodges of Australia has developed over the 14 years since the organisation’s inception in 2009 to assist media and trade distribution partners navigate the detail required to accurately and professionally plan, promote or sell high-end experiential travel to and within Australia.

https://luxurylodgesofaustralia.com.au/trade-media/

The online portal is accessed via a one-time registration and offers five key sets of materials: marketing assets, media resources, planning tools, training and enquiries.

• Marketing Assets include links to high quality, up-to-date assets including image and video libraries, YouTube and Vimeo channels, white label brochures, social media connections, maps and logos.
• Media Resources offers access to a set of current and evolving media backgrounders filled with bite-sized news and story angles, details on the ‘halo effect’ and the lodges’ collective impact on the regional communities in which they operate, latest news and access to storytellers from across the LLoA community.
• Planning Tools include useful resources such as suggested itineraries and what to do when, a discovery of the range of diverse experiences available across the lodges, a live availability calendar, ideas and information for small group travel, connectivity, child policies and what’s included at each lodge.  
• Training Resources include interactive training sessions and access to Tourism Australia’s Aussie Specialist Program, foreign language resources and information on Australia as a destination.
• The Enquires section offers next steps for connection with the lodges and with some of Australia’s most compelling Signature Experiences.

 Luxury Lodges of Australia Executive Chair Penny Rafferty said “this portal is the culmination of years developing a comprehensive set of resources needed by our valued trade and media partners in navigating the complexities of planning experiential luxury travel in Australia.”

“We’re thrilled to share this online resource which we hope will be useful for our partners to inspire more travellers to discover the incredible people, places, culture and stories that define Australian travel.” Ms Rafferty said.

Editors’ Notes: Luxury Lodges of Australia (LLoA) is collection of independent Luxury Lodges located in some of our most spectacular Australian regions. Location is key, each location has a compelling reason to visit to do something. All lodges feature upscale, intimate lodging with all the soft luxuries of eat well, drink well and sleep well. However it is the exclusivity of access, to place, people, knowledge, craft and over 350 experiences delivered by the lodges that showcase our extraordinary diversity and defines Australian luxury.

Media enquiries:
Sarah Shields
media@luxurylodgesofaustralia.com.au
+61 425 318 966