New Premium Strategy

May 14, 2018

Tourism Australia targets high-spending consumers with new premium strategy. 

“The premium strategy focuses on education around products that offer exclusivity and personalisation, which are hallmarks of luxury, but are uniquely Australian. As such, we are working very closely with Signature Experiences,” Penny Rafferty.


Want to be the first to know?

All the latest lodge news, offers and event information curated by Luxury Lodges of Australia and delivered straight to your inbox. We won't bombard you with emails - just one every 6 weeks or so.