Luxury Lodges of Australia celebrates its 15th anniversary this week having formed in January 2010 and launched on 27 May 2010. Last week in Sydney, some of the founding partners marked the occasion with a special event for media, including Guy Dundas of LATTE, hosted at Bangarra Dance Theatre on the waterfront at Dawes Point.
“The association was formed to raise global awareness of Australia’s new breed of experiential luxury travel.”
“That sense of connection with nature and how that relates to a sense of activity to global appreciation of local luxury competency.”
“The halo effect – 20 lodges, 350 experiences, 4,000 Australian business that come together to create that really rich tapestry of travel.”
“At a time when the world feels a little crazy, uncertain, rising anxiety, economic constriction, fear, lots of competition globally, and a lot of positive impact requirement and desire with travellers growing across the world for that, we have this incredible opportunity for Australia to be an antidote to everything that people are running away from, and also, people are running to.” Penny Rafferty, Executive Chair Luxury Lodges of Australia.
To read Guy’s full recount of the gathering, click here.
