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Board & Management
Director and Chair – James Baillie
James Baillie is a 20-year veteran of high profile Australian luxury lodge properties. Having (almost) grown up on Heron Island, James became the founding managing director for P&O Resorts in the 1998 and steered Australia’s first portfolio of premium experiential properties including Lizard, Bedarra & Wilson Islands and Silky Oaks Lodge. When P&O sold to Voyages in the 2003, James began planning an intimate collection of new Australian luxury. In 2004, James and wife Hayley opened Capella Lodge on Lord Howe Island and in 2008 they launched the much lauded Southern Ocean Lodge on Kangaroo Island. In early 2009, British travel magazine Tatler named Southern Ocean Lodge as Hotel of the Year, confirming SOL’s many accolades. In 2013, they added the iconic ‘tented’ lodge Longitude 131 at Uluru to the Baillie Lodges portfolio. Throughout his career, James has actively promoted Australia as an up-market global destination for discerning travellers and is personally known to media and travel trade in major markets such as the US, UK and Europe.
Director and Deputy Chair – Charlie Carlow
Charlie Carlow is the CEO of Wild Bush Luxury, an owner / operator of premium Australian properties offering luxury accommodation and memorable guest experiences in natural remote locations: Bamurru Plains in the Top End and Arkaba, a private wildlife conservancy and home to the Arkaba Homestead and the Arkaba Walk, in the Flinders Ranges.
Director and Secretary – Matt Casey
Matt Casey is General Manager of Tourism for The Federal Group in Tasmania which in its portfolio includes The Henry Jones Art Hotel and the iconic Luxury Lodge, Saffire – Freycinet, on Tasmania’s idyllic East Coast. In a Hospitality career spanning 20 Matt previously held the positions of General Manager at The Henry Jones through its first 6 years of operation before becoming the General Manager of Saffire – Freycinet in 2010. Matt has since been focussed on the development and implementation of marketing and sales for the portfolio before taking on the position of General Manager of Tourism in 2014. The Henry Jones and Saffire have both won a raft of prestigious national and international awards and for Saffire, most recently the Andrew Harper Grand Awards Winner 2014 and Best Boutique Hotel Australasia, World Boutique Hotel Awards 2013.
Director – Alla Wolf-Tasker AM
Alla Wolf-Tasker has 40 years experience in the tourism and hospitality sector. She is co-proprietor/Managing Director of Lake House – Australia’s most highly awarded Gourmet Retreat incorporating a Hotel, flagship restaurant, award winning spa, award winning cellar, event centre and cooking school. She is a long term participant on industry boards, committees and think tanks and currently serves as a director on the Board of Tourism Victoria and on their Risk and Audit (Governance) committee. Alla is also a long term lobbyist with successive governments & tourism ministers (both federal and state) on behalf of the industry – with an emphasis especially on regional impact in terms of growth and economic development. Personal awards include “Lifetime Achievement Award“ from RCA; Legend awards from Melbourne Food and Wine Festival and Age Good Food Guide; Admitted as a Member of the Order of Australia (AM) for services to the hospitality and tourism industries.
Director – Janelle Boyd
Janelle is Director of Sales for Delaware North (Australia) Parks & Resorts. Janelle’s career in luxury hospitality commenced over 20 years ago when she joined Sheraton Mirage spending time at both the Gold Coast and Port Douglas resort properties. The lure of overseas prevailed and she travelled to London to work in Public Relations and Event Management for Planet Hollywood. Two years later she accepted the opportunity to work for a resort in north east USA. Based in New York and Connecticut, Janelle worked her way into sales and marketing and then led the sales and marketing team for five years working in the dynamic New York market whilst undertaking further studies at the University of Connecticut. In 2004 Janelle returned to Australia to take up the National Sales Manager role for Hayman Island and progressed to International Sales Director over a period of 4 years. In 2008 Janelle became Director of Sales role for the Signature cluster of luxury lodges under the Voyages Hotels and Resorts brand which included Longitude 131, Lizard, Bedarra and Wilson Islands, Cradle Mountain and Silky Oaks Lodge and El Questro Homestead. Following the sale of the Voyages portfolio, Janelle followed her beloved Lizard Island and El Questro Homestead to join the new owners Delaware North in 2009 and has lead the Sales and Marketing for these Lodges since.
Executive Officer – Penny Rafferty
Penny Rafferty heads up the marketing and operations for Luxury Lodges of Australia, reporting to the Chair of the board. Penny has been Executive Officer of Luxury Lodges of Australia since formation in January 2010. Prior to this, she served as general manager of The Louise, Barossa Valley for four years, leading this fifteen-suite property to international acclaim as one of Australia’s new luxury lodge culinary tourism destinations. Previously she was general manager of Chateau Tanunda in the Barossa and part of the launch team and sponsorship manager for the See Australia domestic tourism initiative (later incorporated into Tourism Australia). Earlier in her career she led the startup marketing and development team for the performing arts festival and centre at Spier Wine Estate in Stellenbosch South Africa; was marketing director for an arts publishing company in London; and in the corporate development team of The Australian Opera (now Opera Australia).