Board & Management

Director and Chair – James Baillie

James Baillie is a 20-year veteran of high profile Australian luxury lodge properties.  Having (almost) grown up on Heron Island, James became the founding managing director for P&O Resorts in the 1998 and steered Australia’s first portfolio of premium experiential properties including Lizard, Bedarra & Wilson Islands and Silky Oaks Lodge. When P&O sold to Voyages in the 2003, James began planning an intimate collection of new Australian luxury.  In 2004, James and wife Hayley opened Capella Lodge on Lord Howe Island and in 2008 they launched the much lauded Southern Ocean Lodge on Kangaroo Island.  In early 2009, British travel magazine Tatler named Southern Ocean Lodge as Hotel of the Year, confirming SOL’s many accolades. In 2013, they added the iconic ‘tented’ lodge Longitude 131 at Uluru to the Baillie Lodges portfolio. Throughout his career, James has actively promoted Australia as an up-market global destination for discerning travellers and is personally known to media and travel trade in major markets such as the US, UK and Europe.

Director and Deputy Chair – Charlie Carlow

Charlie Carlow is the CEO of Wild Bush Luxury, an owner / operator of premium Australian properties offering luxury accommodation and memorable guest experiences in natural remote locations:  Bamurru Plains in the Top End and Arkaba, a private wildlife conservancy and home to the Arkaba Homestead and the Arkaba Walk, in the Flinders Ranges.

Director and Secretary – Matt Casey

Matt Casey is General Manager of Tourism for The Federal Group in Tasmania which in its portfolio includes The Henry Jones Art Hotel and the iconic  Luxury Lodge,  Saffire – Freycinet, on Tasmania’s idyllic East Coast. In a Hospitality career spanning 20 Matt previously held the positions of General Manager at The Henry Jones through its first 6 years of operation before becoming the General Manager of Saffire – Freycinet in 2010. Matt has since been focussed on the development and implementation of marketing and sales for the portfolio before taking on the position of General Manager of Tourism in 2014. The Henry Jones and Saffire have both won a raft of prestigious national and international awards and for Saffire, most recently the Andrew Harper Grand Awards Winner 2014 and Best Boutique Hotel Australasia, World Boutique Hotel Awards 2013.

Director – Alla Wolf-Tasker AM

Alla Wolf-Tasker has 40 years experience in the tourism and hospitality sector. She is co-proprietor/Managing Director of Lake House – Australia’s most highly awarded Gourmet Retreat  incorporating a Hotel, flagship restaurant, award winning spa, award winning cellar, event centre and cooking school. She is a long term participant on industry boards, committees and think tanks and currently serves as a director on the Board of Tourism Victoria and on their Risk and Audit (Governance) committee. Alla is also a long term lobbyist with successive governments &  tourism ministers (both federal and state) on behalf of the industry – with an emphasis  especially on regional impact in terms of growth and economic development. Personal awards include “Lifetime Achievement Award“ from RCA; Legend awards from Melbourne Food and Wine Festival and Age Good Food Guide;  Admitted as a Member of the Order of Australia (AM) for services to the hospitality and tourism industries.

Director – Craig Bradbery

Craig is Chief Operating Officer of Baillie Lodges, having joined the group in August 2017. His career has spanned working in luxury lodges, city hotels, remote resorts and even flash-packers, both on-site and in head offices, in operational and project management roles, and as a board member of numerous tourism businesses and associations. This broad background and experience has lead Craig to become a very-rounded tourism executive, with an extensive understanding of day-to-day hotel operations, human resources management, sales, marketing and distribution, as well as looking ahead and setting strategy for long-term sustainable business growth. In the past two years, Craig has led the Baillie Lodges team through the acquisition and integration of four additional luxury lodges into their portfolio. Craig holds a Bachelor of Hospitality from Western Sydney University, and is currently a Director of Tourism Tropical North Queensland, Baillie Lodges Pty Ltd and a number of other tourism and hospitality based companies.

Director – Fiona Stillwell

Fiona Stillwell is the General Manager of Sales and Marketing for qualia and Hamilton Island. Fiona is a respected industry leader and is responsible for the oversight and direction of all of qualia and Hamilton Island’s domestic and international sales and marketing activities. After spending the majority of her formative years living abroad in the USA, South East Asia, UK and the Middle East it was no surprise that Fiona found a career in within the travel industry. That career now spans over 20 years, with Fiona working at high profile organisations such as Flight Centre and Hogg Robinson Group in the UK prior to working for qualia and Hamilton Island. During her tenure with Hamilton Island, Fiona has held senior roles across the reservations, revenue, digital and domestic and inbound sales teams. This diverse breadth of roles has given Fiona a holistic understanding of the opportunities and challenges for operators in the Australian tourism industry at both a front line and executive level. 

Executive Officer – Penny Rafferty

Penny Rafferty heads up the marketing and operations for Luxury Lodges of Australia, reporting to the Chair of the board.  Penny has been Executive Officer of Luxury Lodges of Australia since formation in January 2010. Prior to this, she served as general manager of The Louise, Barossa Valley for four years, leading this fifteen-suite property to international acclaim as one of Australia’s new luxury lodge culinary tourism destinations.  Previously she was general manager of Chateau Tanunda in the Barossa and part of the launch team and sponsorship manager for the See Australia domestic tourism initiative (later incorporated into Tourism Australia).  Earlier in her career she led the startup marketing and development team for the performing arts festival and centre at Spier Wine Estate in Stellenbosch South Africa; was marketing director for an arts publishing company in London; and in the corporate development team of The Australian Opera (now Opera Australia).


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