True North Adventure Cruises, is thrilled to introduce “Life’s Different After,” their most significant brand refresh in decades. This new brand positioning aims to set them apart in the competitive cruise market, completely reimagining the guest experience while preserving their legacy as adventure cruising experts.

The inspiration for “Life’s Different After” stems from nearly 40 years of transformative guest experiences aboard True North Adventure Cruises itineraries. Time and again, guests have shared how their perspectives on life and the world have shifted dramatically, giving ordinary moments newfound significance. This essence of profound change is the cornerstone of True North’s refreshed brand identity.

With the launch of two small ships operating across Australia, Indonesia, and Papua New Guinea, True North Adventure Cruises is expanding its popular itineraries and increasing capacity. This growth necessitates driving cabin sales among both new and loyal customers, ensuring continued success over the next two years. We owe this progress to the unwavering support of valued guests.

Currently live, “Life’s Different After” campaign is featured in Large Format Outdoor advertising, including Airport Advertising, and a variety of high-impact digital promotions. To view the stunning video of the “Life’s Different After” campaign, click here.

True North Adventure Cruises is also pleased to exclusive winter offers, featuring savings of up to $3,000, including flights between Broome and Kununurra to meet the vessels. With limited availability, this is a rare opportunity to partake in one of Australia’s most acclaimed adventure tourism experiences. This promotion includes a selection of iconic itineraries throughout July and August, such as the Kimberley Ultimate, Snapshot, and Explorer, available on both True North and True North II. Embrace the adventure and discover why, with True North, “Life’s Different After.”

For more information or to make a reservation, click here.