Since the launch of the first issue of Australian Traveller in 2005, domestic travel has evolved. Imogen Eveson talks to industry leaders on the evolution of Australian travel, what it might look like in 18 years’ time and how Luxury Lodges of Australia has been an integral part of the experiential travel evolution.
“Today, the essence of travelling lies in the word experience, with travellers no longer settling for surface-level interactions. Luxury Lodges of Australia was formed in 2010 to promote the uniquely Australian breed of luxury experiential hospitality that had bubbled to the surface, with founding members including Capella on Lord Howe Island, Longitude 131° at Uluru and the soon-to-reopen Southern Ocean Lodge on Kangaroo Island.”
“Luxury means something different to everyone,” agrees Tourism Tasmania CEO Sarah Clark. “People used to think it was just a five-star type resort experience, but now – and it’s been proven with so many great luxury lodges and even cabins in the wilderness – it’s not a full-service luxury that people are looking for anymore. They want to create their own version of that and be given the environment to do it.”
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